Dannevirke's Promotion And Development Society Inc New Zealand Viking Icon Project.

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Dannevirke New Zealand - In The Heart Of New Zealand's Tararua District

The Dannevirke Promotion and Development Society Inc is currently raising NZ $300.000 for Dannevirke's Viking Icon. To make a donation please go to our Donations page. Or use the PayPal Button.

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Dannevirke The Viking Capital Of New Zealand

Dannevirke Promotion And Development

The Viking Icon Project

This image is copyright, please ask before you use it!

Current Concept: 2010

The current concept is looking extremely positive and the Promotions Society is actively seeking Funding and accepting donations.

If you would like to make a donation please go here.

Version 2:

Approved subject to the sword being changed to an axe.

Version 1:

The Original Viking Icon idea

which was turned down due to

incorrect hype that it was to be paid for

by the rate payer.

19 January 2008

A Good Brand:

In our own time, the Viking has become a widely used icon in commercials. Outside Scandinavia, he is an easily recognized figure, which can at a glance be identified as “Danish”. An international survey in the 1980’ies showed that the Viking was the third-most known Danish phenomenon, only surpassed by two famous football players.

In Denmark, the Viking is a figure that implies tradition, strength and reliability. Good craftsmanship and high quality are characteristics of the Vikings, and they are therefore often used in the marketing of various products (usually entirely without a real link to the historical Viking Age).

Equipped with the unhistorical, but highly characteristic, horned helmets, he is an icon that can be used to promote anything from liver paste to ice cream, sewing machines and hair dryers. The Vikings of the commercials rarely resembles the historical Vikings, but shows that the very concept of the Viking Age is present in most modern day Danes.

Article from Auckland Museum Viking Exhibit.

07 March 2007

View what the site may look like.. please note this is not an exact example but something our web guy put together to give you some indication.

E-mail your comments here.

08 May 2005

Don't let ignorance get the better of you!

It would seem that many people have a misconception as to what the word Viking stands for, in recent months all we have heard from various quarters is of rape and pillaging. Perhaps because that is the first thing that comes to mind for some, but if you take time to widen your knowledge, you may actually be amazed at what you find. Here we have but a few of the many sites pertaining to Vikings and Viking history.

Check out these sites for more Viking related information:

History of Denmark: Primary Documents

The Briese-Bane Vikings Information Centre.

The Jorvik Viking Centre

Mediaeval Sword

BBC - History - Vikings

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